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How Sustainable is Becoming Synonymous with Profitable in Business

How Sustainable is Becoming Synonymous with Profitable in Business

This interesting article from Morgan Stanley really caught our eye. It’s called Why Sustainable Companies Can Outperform.

It’s shares some thought-provoking ideas that are worth sharing. This one’s a shining example: 

Harvard Business School did a study: If you invested a dollar 20 years ago in a select portfolio of public companies focused just on growing their businesses , that dollar would’ve grown to $14.46. Not bad. But if you’d instead invested that same dollar in a portfolio of companies that focused on the most important environmental and social issues while growing their businesses, that same dollar would’ve grown to $28.36.4

So, still think that investing in sustainability is still a luxury? Take a look at the rest of this article to 

Read the source article at Home | Morgan Stanley

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