E-Commerce Marketplace Tips for 2020

Thought we’d share this fascinating piece from Channel Advisor. It’s called 3 Best Practices for Selling on E-Commerce Marketplaces in 2020.

It’s got some really interesting ideas that we thought was worth spreading. Here’s one of them:

To truly excel on e-commerce marketplaces, fast and affordable fulfilment is critical. But in the era of same-day deliveries, it can also be incredibly costly and time-consuming to provide. That’s where automation comes in.

If your fulfilment operations still involve a lot of spreadsheets and manual tasks, it’s time to put things on autopilot. The more you automate, the better equipped you’ll be to speed up delivery times and cut down on shipping costs.

To learn more, take a look at the rest of the article…

Read the source article at ChannelAdvisor UK

Consumers Are Voting For Sustainability with Their Money

Insights abound in this engaging article from Retail Dive. It’s called Consumers demand action on climate change — and it’s time for retailers to listen. 

There are ideas here that we thought we all need to be aware of. This one, for example, is an example:

With a growing number of consumers showing concern for the environmental impact of their purchases, retailers can increase trust – and sales – by incorporating more sustainable practices into their operations. For the bottom line, sustainability efforts can translate into improved sales and brand loyalty as consumers look for providers that align with their own values.

To learn more, take a look at the rest of this fascinating piece…

Read the source article at Retail News and Trends

Trends You Need to Know of for Instagram Marketing this 2020

If you haven’t deployed your Instagram marketing strategies yet, you better get on your game right now. This article from Get In My Home’s Emily Osmund shares some really interesting tips.

She’s got a lot gems for us in this piece. Here’s one of them:

Online shopping has been on the rise for years now. Right now in the USA, Instagram is beta-testing the ability to shop directly on Instagram without leaving the app. After a customer makes their first purchase from a brand, Instagram saves their payment details, making shopping even more convenient and fast.

While this feature is not yet available in Australia, brands can set up product tags in Instagram to make the transition from Instagram browsing to website shopping more seamless for customers.

It’s a value-packed article that you may want to read more in-depth. Take a look at the rest of this piece to learn more…

Read the source article at getinmyhome.com

Cutting Down Red Meat and Other Trends for the Australian Household

Retail World Magazine shares with us this interesting article called Sustainability in FMCG. It’s really thought-provoking so we decided to give you a sneak peek.

Here’s one perspective that got us thinking:

Plant-based products are rising in popularity as more dairy and meat-alternative products take over shelves in-store. According to the IRI Shopper Panel Survey 2019, 31 per cent of Australian households intend to cut red meat intake while more than half (55%) also say they try to buy environmentally friendly products.

There’s more nuggets of wisdom for you and your business in the full article so do give it a read. Just click on the link below to gain access…

Read the source article at Retail World Magazine

The Concept of Sustainability Has Evolved from a Simple Fad to a Survival Mechanism

This article from The Drum makes some interesting case on why businesses should take it more seriously. It’s called What Happens When We Consider Sustainability as a Lifestyle Choice?

It’s got some interesting ideas. This one, we thought, was particularly intriguing:

For a younger generation, sustainability has become a mindset for survival, a reactionary coping mechanism in a world of uncertainty. It is not only just about sustaining the world around them, it is also about how individuals sustain themselves. Brands should view sustainability as the gateway to an opportunity for pause – it should not be viewed solely as the solution.

Still think that sustainability is a simple fleeting fad? Think again. Read the rest of this piece to learn more about it…

Read the source article at The Drum US

How Sustainability is Viewed By Each Generation

There’s some encouraging marketing insight that we can all take away from this Forbes article. It’s called Sustainable Retail: How Gen Z is Leading the Pack.

In it, Greg Petro shares with us some perspectives on how different generations see sustainability as a lifestyle investment. Here’s one of the key takeaways:  

The majority of Generation Z (54 percent) state that they are willing to spend an incremental 10 percent or more on sustainable products, with 50 percent of Millennials saying the same. This compares to 34 percent of Generation X and 23 percent of Baby Boomers. It appears that with every generation, the quest for sustainability strengthens.

 There’s more to be unraveled in this interesting article so give the rest of it a more in-depth read. Just click on the link below to gain access…

Read the source article at forbes.com

Is Your Milk Carton Truly Sustainable?

Think your milk carton is sustainable? Think again.

In this article from Smart Company, we learn why how tricky the sustainable packaging can really be. Here’s a short excerpt: 

As a perishable good, milk must meet an array of food safety requirements throughout production, packaging and eventual transport to retail stores, which essentially means cartons need to keep milk fresh and insulated from the outside environment.

Traditionally, manufacturers have turned to polyethylene plastics as the solution for the lining on the inside of milk cartons. These plastics, used around the world in everything from bottles to single-use bags, are created using fossil fuel-intensive processes.

There are a lot of thought-provoking points made here so do give the rest of the article a read… 

Read the source article at smartcompany.com.au

Green Entrepreneurs are Walking The Talk By Ditching Non-Compliant Suppliers

Some companies are taking drastic steps to minimizing the environmental impact of doing business. Here’s an article that shares about a couple of these brave organizations.

Here’s a short excerpt:

Treloar tells SmartCompany the decision, which saw her business part ways with the source of about a fifth of its stock, wasn’t easy, but several months on, new suppliers and compostable packaging have reduced the bookshop’s environmental footprint.

To find out how they fared after ditching their supplier, take a look a the rest of this really thought-provoking piece…

Read the source article at smartcompany.com.au

Tech Investment Is the Way to The Future for Supermarkets

Thought we’d share this thought-provoking piece from Retail World Magazine. It’s called Supermarkets Must Invest Heavily in Technology, Says IRI.

It shares with us some interesting insights. Here’s one that we thought was particularly fascinating:

Convenience is crucial for the mobile younger generations as well as “time-poor mid-lifers”, says IRI. It cites data showing an emerging trend of “little-and-often” shopping patterns – in other words, an increase in store visits, but with smaller spends per basket.

To learn more about this, read the rest of the article at Retail World Magazine. Just click on the link below to gain access.

Read the source article at Retail World Magazine

Large Fast Food Joint is About to Set a High Bar on Sustainability

Here’s a really fascinating article by Alexis Cary. It’s called McDonald’s to phase out plastic cutlery across Australia by end of 2020.

It shares some great news! Here’s an excerpt:

McDonald’s has been “actively scoping” and introducing initiatives that reduce the plastic used within its packaging requirements for more than a decade, including the removal of plastic lids from McFlurry cups, salad bowls being replaced with a fibre-based alternatives and sundae cups now being lighter in weight.

Those changes alone removed nearly 250 tonnes of plastic from McDonald’s Australia restaurants, and by weight, now 85 per cent of Macca’s packaging is fibre-based.

Check mate, other fast-food restaurants of Australia!

Read the source article at news.com.au