There’s some encouraging marketing insight that we can all take away from this Forbes article. It’s called Sustainable Retail: How Gen Z is Leading the Pack.
In it, Greg Petro shares with us some perspectives on how different generations see sustainability as a lifestyle investment. Here’s one of the key takeaways:
The majority of Generation Z (54 percent) state that they are willing to spend an incremental 10 percent or more on sustainable products, with 50 percent of Millennials saying the same. This compares to 34 percent of Generation X and 23 percent of Baby Boomers. It appears that with every generation, the quest for sustainability strengthens.
There’s more to be unraveled in this interesting article so give the rest of it a more in-depth read. Just click on the link below to gain access…