Category: Marketing

There’s some encouraging marketing insight that we can all take away from this Forbes article. It’s called Sustainable Retail: How Gen Z is Leading the Pack.

In it, Greg Petro shares with us some perspectives on how different generations see sustainability as a lifestyle investment. Here’s one of the key takeaways:  

The majority of Generation Z (54 percent) state that they are willing to spend an incremental 10 percent or more on sustainable products, with 50 percent of Millennials saying the same. This compares to 34 percent of Generation X and 23 percent of Baby Boomers. It appears that with every generation, the quest for sustainability strengthens.

 There’s more to be unraveled in this interesting article so give the rest of it a more in-depth read. Just click on the link below to gain access…

Read the source article at forbes.com

Sensory marketing is the next wave of retail marketing. It’ll draw consumers out of the online shopping and right back into brick and mortar stores, this article from Retail World suggests.

It shares some really interesting insights. Here’s one of them:

Music is the number one factor to improve a shopper’s mood in-store, the research found. In fact, music has an overall positive impact on 85 per cent of shoppers globally.

The type and quality of the music matters, however. Fifty-seven per cent of global shoppers will “disengage” if brands make poor music choices.

According to the research, 62 per cent of Australians have enjoyed listening to music in-store recently. Just as significantly, 45 per cent have stayed in-store longer because they’ve enjoyed the music.

It’s an insightful article that we thought we would share with you. Just click on the link below to learn more…

Read the source article at Retail World Magazine

Found this interesting piece from the Female Entrepreneur Association that we thought we should share. It’s called Two game-changing lessons I learned from building a membership of 5,000+ super fans.

There are some points here that we thought we could really use more of in the lead generation business. Here’s an example that truly gripped us:

The essential foundation to build and grow absolutely any type of successful business is to build an audience that loves what your business is all about.

We all know the essentials of building an audience… growing an email list, finding followers on social media, driving traffic to the website, networking and collaborating.

But what’s even more powerful is building a community of SUPER FANS.

To learn more about how to build a loyal customer base, give the rest of the article a read. You won’t regret it.

Read the source article at Female Entrepreneur Association