Corporate sustainability: Urgent need for leadership
There’s some really intelligent ideas put forward by this article. It’s called Salesforce: Why corporate sustainability must change.
Here’s one idea that we just couldn’t help but share:
Previously, corporate sustainability was an approach to business that prioritized a neutral or positive environmental impact, where businesses focused on getting their house in order, while trying to leave the planet better than when they found it. This aligns with the definition of sustainability put forward by the UN: “development that meets the needs of the present without compromising the ability of future generations to meet their own needs.”
But given the emergency of the climate crisis, corporates must go beyond the methodical, one-foot-in-front-of-the-other approach: corporate sustainability leadership is now reserved only for those that pull every possible lever to meet the urgent needs of the planet.
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