Category: Sustainability

This insightful article from Total Retail grabbed our attention. It’s called How Sustainability is Driving Consumer Purchasing Decisions and Manufacturer Success.

In it, Steve Davidson shares some really thought-provoking ideas. Here’s one of them:

Becoming a sustainable brand is no longer just about having a “green product.” Sustainability has evolved and broadened to include environmental, economic and social aspects. Corporate initiatives are being implemented to improve efficiency from top to bottom, including ensuring an ethical and eco-efficient supply chain, enterprisewide recycling programs, releasing corporate sustainability reports, and creating organizational positions to manage these efforts, such as a chief sustainability officer. Consumers are holding organizations accountable, spending their dollars with those that are genuinely adopting green policies.

There’s more to this article that we just couldn’t condense into one quote so give the rest of it a read to learn more…

Read the source article at Total Retail

This interesting article from Morgan Stanley really caught our eye. It’s called Why Sustainable Companies Can Outperform.

It’s shares some thought-provoking ideas that are worth sharing. This one’s a shining example: 

Harvard Business School did a study: If you invested a dollar 20 years ago in a select portfolio of public companies focused just on growing their businesses , that dollar would’ve grown to $14.46. Not bad. But if you’d instead invested that same dollar in a portfolio of companies that focused on the most important environmental and social issues while growing their businesses, that same dollar would’ve grown to $28.36.4

So, still think that investing in sustainability is still a luxury? Take a look at the rest of this article to 

Read the source article at Home | Morgan Stanley

The fast moving consumer goods sector is uniquely poised to lead the way into a more sustainable logistics practice. With the vast amounts of products being shipped and delivered, just making the supply chain more sustainable can make a huge dent in curbing the effects of climate change. This article from Mike Scott talks in-depth about this.

He makes some fascinating points in it. This one’s particularly thought-provoking: 

90% of the sector’s carbon emissions lie in the value chain, leaving companies exposed to raw material risks and product consumption risks

There’s more insight to be gleaned from this well-written piece. If you want to absorb more of it, just click the link below…

Read the source article at forbes.com

Came across this insightful article from the London School of Economics and Political Science. It’s called How consumers perceive sustainable products.

It shares some really thought-provoking article. This one is was one of them:

For products in so-called strong categories – drain openers, hand disinfectants, and so on – we find a sustainability liability. Consumers systematically expect such green products to be less effective, and they are less attracted to these products. This holds both when the contents and the packaging (that is, both central and peripheral attributes) are green. In our field study, we even find that consumers use more drain opener when it is labelled “sustainable”.

There are more insights to be gleaned here so do give the rest of the article a read…

Read the source article at LSE Blogs

Thought we’d share this article from Which-50. It’s called Sustainability Will Help Drive The Next Phase Of Global Business Transformation. 

It shares some really fascinating points. This one’s particularly thought-provoking:

Sustainability is emerging worldwide as one of the great drivers of corporate change, and with it innovation and wealth creation. But sustainability is about much more than climate or new sources of electricity. Many companies, for instance, have subscribed to the United Nations Sustainable Development Goals which include 17 measures encompassing issues such as climate change, diversity and approaches to dealing with poverty.

Take a look at the rest of the article to learn more…

Read the source article at Home – Which-50