Many FMCG companies store their POS material across several storage locations such as large 3PL warehouses, factories, local company-owned sheds and even rep’s cars.
This makes it difficult to know where your POS is and how much of your POS is actually reaching its desired destination.
Your very own POS Catalogue allows you to order POS from any storage location for
delivery direct to retail. Order by warehouse, brand or POS item for easy online
ordering anywhere, anytime.
ouvar® tracks each POS item from rep order to activation at the retailer. Each catalogue order is tagged with a status throughout its journey.
An order is complete when the POS item is 'Activated'. An Activation is when the POS item is setup correctly and used as intended - on display in retail.
ouvar® captures key performance data of
team members resulting in a collective
improvement of your POS’ performance
Reps are accountable for ‘Activating’ each POS item ordered resulting in
better brand performance in retail and less POS leakage
View and compare Rep Activation performance
View retailer POS uptake and reﬁne future supplier orders resulting in a
reﬁned POS spend and less idle POS in storage
View cost of total live stock on hand and source cheaper storage options for incoming supplier orders
Some FMCG companies are experiencing POS Leakage; this is when POS items are ordered from the warehouse and don’t make it to the retailer.
ouvar® removes POS leakage with the POS Tracking Tool. With no POS leakage, your Brand Managers will either reduce future manufacturing order quantities and therefore reduce storage costs, or increase brand activation at retail - win, win.
With ouvar® your team have access to historical order and activation data. You’ll see which retailers activate and which don’t. Next time your Brand Manager purchases POS items from a supplier, they can reﬁne their manufacture order quantity and avoid wastage, which means less storage costs.
If your company uses an external Storage Provider, your Reps are probably ordering their POS using your Storage Provider’s online ordering facility. This makes it difficult for your company to use another, cheaper storage provider, as it would be inconvenient for your Reps to be using multiple online ordering facilities.
ouvar®'s catalogue is your own online POS ordering facility. Now your reps order from your own platform and you have the freedom to store your POS with anyone, anywhere. For your next POS shipment, source best price from the wider market and negotiate! You are no longer locked into one Storage Provider.
With ouvar® PRE-ORDER, your Reps can express interest in, and pre-order a POS item for a retailer. From here, your Brand team have a more accurate order quantity, reducing wastage and therefore reducing future storage costs.
ouvar®’s unique Retailer Profile tool captures essential retailer information such as:
ouvar® keeps a history of your activation success. See how many POS items were activated for a particular item or campaign. With this information, you can see which retailers are actively participating in your campaigns. Now you can accurately forecast quantities for future manufacturing runs.
See Low Stock Alarms on ouvar® DASHBOARD and be reminded to place your manufacture re-order. Never run out of stock again!
The ouvar® PRE-ORDER tool enables your field team to express interest in,
and pre-order POS. From here, your Brand team have a more accurate order quantity for manufacture.